Mustr helps you and your team organise your network of journalists and bloggers. That way, you can concentrate on improving your relationship with them.
Mustr is a tool that is built from the ground up. We asked PR professionals about their biggest frustrations in their day-to-day jobs, and the opportunities they saw for improvement. Everything we created was conceptualised with those end users in mind. We prototyped our way through those specifications and validated all those assumptions. This design-first approach allowed us to build a power-tool that serves at the core of Public Relations operations in agencies as well as large multinationals.
At the core of the product we created was the aim for a fundamental simplification of PR processes. In order to simplify, we firstly needed to define the exact problem statement as-is, next up we designed our way through those finding to come up with solutions, and lastly we delivered a fully functioning platform with great added value.
How do people in Public Relations spend the most of their days and where can we find efficiencies? What's key to their day-to-day activities and what's non-essential. We first captured this fundamental understanding of the industry on this very concrete level.
A clickable prototype is the best business-IT alignment we could ever imagine. Design - test - iterate - validate.
We believe in delivery in small, steady increments. In sprints of 2 weeks we develop and test specific features that we can deploy to staging and live at the end of that period.
People in PR are typically very sensitive to a clean, user-friendly interface. We followed material design principles in order to create a distinctive look and feel that brings a natural structure.
Know exactly who you're talking to, and what your history is with
- Keep track of your team's history with journalists and bloggers
- Create a powerful network with detailed profiles
- Outsource the boring stuff, but stay in control of your valuable network.
We set up multi-disciplinary teams in geographically-dispersed business locations. We focus on leveraging the benefits of Agile Development principles on a global playing field.
Our software delivery team took full-cycle ownership from application logic to performance monitoring: build & run. A single project team was responsible for the development, infrastructure, installation, testing, packaging, deployment and bug fixing. Our philosophy of continuous delivery kept all stakeholders aligned throughout the process.
Building the application layer on top of the database infrastructure. Front- & back-end code development based on a standardised framework and internal reviewing mechanisms. We handle a one-click deploy philosophy during which all automated tests need to get passed.
Capturing functional requirements that are in-line with the business objectives. Making sure these are translated into our SCRUM methodology process. We focus on regular (pre)releases to ensure that features keep moving in the right direction and all stakeholders remain aligned.
We write automated tests for all aspects of the platform. Continuous testing and continuous integration (CI) ensures reliable releases to staging or live versions. Performance monitoring tools are configured as an additional assurance that the whole system is stable.
Managing Partner Finn PR