A deepdive into our operating model

Sunday, June 27, 2021
Egwin Avau
Founder & CEO

In order to set any product up for success it's crucial to define a refined operating model with a limited set of roles, an underlying talent model, a flexible delivery model and a transparent administrative model. Let's unpack...

Setting product teams up for success

Product development involves many different viewpoints. It's tempting to branch out roles for various specialty domains and build large teams, introducing overhead and unnecessary alignment. Our base assumption is that it's more efficient to work with a small and multidisciplinary team towards clear north star objectives. This north star can take many shapes and forms (i.e.: improving scalability and uptime, increasing conversion, new feature development etc). These objectives will evolve over time as your product evolves.

We created a lightweight model with limited roles but maximum ownership to reflect this philosophy.

Our chapters consist of the following subject matter domains:

We standardised schedules across all products:

Delivery vs flexibility

It has been well-established that there is a net-positive business case in the long run if you introduce flexibility into the software development process. There's a simple underlying reason: it's impossible to define all parameters upfront when you build something from the ground up, yet you want your engineers to make good, long-term oriented decisions in the interest of the product along the way.

There's a common misunderstanding with regards to the daily activities of a software engineer. Creating new features is crucial, yet it's just as important to deal with technical debt, refactoring, infrastructure optimisations and monitoring essential quality indications (errors, security, performance, ..).

The traditional waterfall model has rightfully been set aside and replaced with an operating model based on 'agile' principles. This leaves every team to define its own flavour of agile, operating principles and roles.

Operating principles we hold on to:

How we partner

Our partnerships reflect these principles. We simply want to set bold ambitions up for success.
There are 3 types of engagements we enter into:

Don't hesitate to reach out to to discuss a possible cooperation.

See also