We connect the digital dots.
The product studio model
We love to combine existing industry experience with our product development methodology to knowledge and expertise into productised assets.

The product studio formula:
= Industry knowledge + pre-existing IP
+ methodology + product talent
=> MVP => go-to-market => scale

We operate based on the observation that product objectives and company objectives are two sides of the same coin: to build products that solve a problem and that users love to use.
It's all about culture
Deeper into the 'agile phenomenon' is a cultural shift where software delivery is no longer an executional given, it has become the beating heart of the company operations as a whole.
We nurture product talent
Any studio fundamentally evolves around talent. We bring talented people together around a common product mission. We work on top of an entrepreneurial foundation. Our only question at the end of the day is 'what's next?'
01
We're a trusted delivery partner
We want industry leaders to focus on their core activities and knowledge base. We set up dedicated product teams who will live and breathe the business objectives through product thinking and end-to-end delivery.
02
We rely on a refined methodology
Our company works according to the principle of individual approach to every client. This method allows us to achieve success in problems of all levels.
03
Objectives
Product objectives = company objectives
Deeper into the agile movement is the realisation that product objectives and company objectives are two sides of the same coin: to build products that solve a problem and that users love to use.

Modern organisation north stars are no longer driven by management opinions but primarily by user feedback, growth metrics and product progress.

Software products should be looked at as digital assets. The more solution-driven, substantiated and intellectually protected the asset is, the more sustainable revenue it will generate down the line.


There is a systemic mechanism to turn niche knowledge into an early product version and iterate it towards product-market-fit.

That's what we do from start to end in partnership with entrepreneurial individuals and organisations of all sizes (corporates, SME, start/scale-ups, VC, private equity).

Success comes out of the symbiosis of specific industry expertise with methodological product delivery. Create value or go home.


The product lifecycle
The product definition
We jointly define the product strategy and turn it into a product roadmap. Through iterative design sprints we sharply define the core features and architecture of the initial product version
Product development
Our product teams consist of experts from various chapters. Each chapter represents a subject matter domain, covering the field of product design, software and data engineering.
Product growth
Growth dynamics are inherently intertwined with the software delivery operations. We are a full-service partner for the go-to-market including operational dimensions such as legal, billing and customer success.
The essence of the agile movement is the realisation that product objectives and company objectives are two sides of the same coin: to build products that solve a problem and that users love to use.
Our product development process: from ideation to operations at scale.
Product definition
Solve problems worth solving, lay durable foundations and think long term.
Product strategy
Key long term decisions touching on the feature set, partnerships, business model, commercial model and more.
Functional analysis
While keeping the end user in mind, conceptualising the precise future feature set and translating it into the proper documentation.
Technical design
An upfront assessment of architectural needs for your product, touching on infrastructure, hosting, security, data modelling and other dimensions.
Visual prototyping
Through our product design activities we turn the functional analysis into a detailed clickable prototype.
Product roadmap
The fine art of defining intermediately shippable milestones in order to validate the essentials before building the nice-to-haves.
Product development
With a small but highly specialised product delivery team, you steer the product definition into an initial product version. With a limited set of roles and responsibilities:
Product owner (industry expert)
Product owner role: the ideal product owner represents in-depth knowledge of an industry and can map that into a product strategy and high-level roadmap. The role of product owner will typically be positioned on the side of the client/partner.

Product owner responsibilities: the product owner will take part in the strategy/roadmap meetings as well as the sprint planning and sprint demo sessions. He/she is an integral part of the delivery efforts, but should be able to make an abstraction from the software delivery aspects.
Product manager
Product manager role: has a thorough understanding of the product strategy/roadmap and is able to find an optimal path towards delivery milestones.

Product manager responsibilities: prioritises a backlog with user stories, and makes sure that this prioritisation is aligned with the business objectives. Ensures that the product team acts according to the chosen operational model throughout the delivery process. Facilitates daily standups and foresees professional client interactions where needed.
Chapter leads (subject matter expert)
Subject matter experts. Assure consistency and training across multiple teams. Keep a birds-eye view. Our current chapters include:

  • Product design
  • Software engineering (front-end / back-end)
  • Data (engineering)
  • Growth
  • Customer success
Chapter lead role: embodies subject matter expertise in a specific domain. Responsible for hiring, training and quality reviews within the chapter.

Chapter lead responsibilities:
  • Inspire teammates through servant leadership
  • Flexible availability for domain specific questions
  • Defining a learning trajectory for chapter members
  • Organising chapter meetings and inspiration sessions
  • Hiring talented people and involving them in the right product teams
  • Evaluations of chapter members from a subject manner perspective
  • Process improvements for the whole chapter
  • Demonstrate domain craftsmanship: blogs, presentations, etc
  • Assistance in architecture, 'sprint 0 definition' and estimations
Delivery teams
People from various domains (chapters) that will work together to deliver on the product roadmap objectives. Specific product involvement.

Within each multi-disciplinary product team we combine different subject matter areas of expertise into a joint effort to deliver product value.
    Product growth
    From early user onboarding towards product-market-fit and operations at scale, the following dimensions need to be covered.
    Growth marketing
    Identifying, targeting and converting prospect users
    Business development
    Strategic alliances with other industry partners
    Customer success
    A frictionless onboarding and customer experience
    Legal
    Refining the contractual flows and (ISO) certifications
    Funding
    The proper financing mix to fuel the aspired growth
    How this translates to our operating values
    Over the years we've gathered a remarkable team of 40+ talents. We don't measure our success by financial criterions. Our only indication of progress is the impact and growth of our portfolio.
    We're entrepreneurial at heart
    Always imagining what's next
    We're in it for the long haul
    Through the highs and the lows
    We think in the interest of our industry partners
    Creating sustainable business value through product initiatives
    We act in the interest of our product portfolio
    Essentially balancing all decisions based on the end user's interest
    We take pride in delivery
    It's easy to find a reason why not to move along, it takes guts to ship