Growth marketer

About Panenco

We're a team of 40+ people that cares deeply about digital product excellence. We turn ambitious ideas into scalable products, in close cooperation and transparency with our partners and clients.

We build and manage a portfolio of products in a broad range of industries.

What drives us forward is described in this blogpost: product excellence is a winning strategy.
How we roll on a daily basis is meticulously described in this blogpost: an operating model that reflects the day-to-day realities of software delivery.

About our growth position

Over the past 7 years, we’ve been building a diverse product portfolio. Historically, we’ve always had a primary focus on software engineering. As our portfolio is scaling up, we’re adding growth marketing to the mix, with 2 key areas of focus:

Growth marketing: setting up sustainable growth mechanisms that touch on the entire user experience from user attraction and conversion to retention. Concrete focus areas:
  • Onboarding experiences & product tours
  • Automated communication cross-channel
  • Digital marketing campaigns
  • Digital advertising campaigns
  • Modern storytelling

Growth metrics: measuring all user touchpoints throughout the funnel
  • Usage metrics: Google Analytics / GTM
  • Performance metrics: monitoring the number of signups, trial conversions, customer lifetime value, and other metrics, linked to the marketing and sales efforts

Growth marketers at Panenco serve a single purpose: to drive user engagement across our whole product portfolio. You can take full ownership over the strategy definition and execution. We don’t have too many reporting lines in between; growth and user satisfaction are the only north stars.

We describe our growth principles in the following blogpost: embedding growth dynamics into our product roadmaps

What we look for in a growth marketeer:

  • Entrepreneurial mindset and hands-on attitude (think + act)
  • Carry out our values and assure high-quality standards
  • You’re a jack of many trades: progress is your measurement of success

We offer

We offer a friendly, stable working environment with a strong team ready to help out where needed. During our weekly Panenco Labs sessions, we share experiences from the various products that we're building across different specialty domains.

A fair compensation, office snacks, and fun after-work dinners and drinks are included of course!


Leuven, Belgium
Address: Kolonel Begaultlaan 1A/51, 3012 Leuven

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