Growth marketer

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About our growth marketing position

We're building a portfolio of high-quality digital products in niche industries. We want to strengthen our go-to-market approach by systematically adding a growth marketing dimension to our delivery process of each product.

Key objectives:

- Improve the storytelling across our portfolio. We want to keep raising the bar in how we tell our many stories to the world.

- Mapping and understanding our user base: true product market fit will only be found when we make proper segmentations and adapt our message to various audiences.

- Finding intrinsic growth triggers: we're mostly setting up SaaS business models aiming for monthly recurring revenue. By building communities and a clever commercial approach, we can make our growth more self-sustained.

About you:

- You're a natural born storyteller with a great deal of empathy

- You're entrepreneurial at heart with an interrest in a broad range of industries

- You can create communication campaigns to various audiences with an in-depth understanding of content distribution ((digital) marketing, PR, content marketing, advertising,..)

About the role:

You'll be hunting for product market fit by shaping the whole user journey:

In scope:

- Attraction: through a great brand and clear storytelling we'll target various audiences

- Conversion: turning user interest into new trials / signups / ..

Out of scope:

You'll support our customer success activities with the following activities:

- Activation: triggering effective usage by explaining the product feature set well

- Retention: keeping people happy and building community

Growth marketing day to day:

- Creating a product content plan

- Coordinating the delivery of the content creation

- Interact with our marketing design team

- Specify and identify target audiences (scraping, tooling, ..)

- Setting up communication campaigns across various channels (socials, website, press, ..)

- Work on advertising campaigns

- Touch on SEO / SEA / overall digital brand presence

- Analysis of Google Analytics, GTM, Google Data Studio and other tools of choice

- Keep track of our growth metrics: # new signups, trial conversion rate, CLV, etc.

Growth marketers at Panenco serve a single purpose: to attract the right user audiences across our whole product portfolio. You can take full ownership over the strategy definition and execution. We don’t have many reporting lines in between; growth and user engagement are the only north stars.

We offer

We offer a dynamic working environment with a strong team ready to help out where needed. During our weekly Panenco Labs sessions, we share experiences from the various products that we're building across different specialty domains. A fair compensation, a team of passionate crafts(wo)men and fun after-work dinners and drinks are included of course!

Location:

Kolonel Begaultlaan 1A/51, 3012 Leuven, Belgium

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