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Building a self-service interface for an AI recommendation engine

Enterprise SaaS
Product innovation

Our client -Froomle- is building a recommendation engine as-a-service for their clients in the news and media industry. They were lacking a visual interface for their clients to get insights into the configuration and monitoring of the recommendation engine. Froomle asked us with conceptualising and building and end-to-end self-service interface. In this case study you can read more about the cooperation and our approach.

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The Froomle team built an awesome piece of technology but they realised there was work to be done to turn this technology into a full-suite product. They approached us with a request to create a visualisation layer on top of their recommendation engine in a broader move to make the product truly self-service for clients.


We researched customer journeys based on various personas that we jointly defined, leading to a detailed clickable prototype that assured buy-in from the whole Froomle team. Afterwards we implemented the front-end application, interacting with their existing APIs.


We created a blended product team with a product manager and technical support from the Froomle team, and an engineering manager, designer and multiple software engineers from our side. We set up an effective sprint-based operating model, deployment pipelines, and a dynamic delivery culture.

As I previously managed our customer success activities, I was very aware of the technical and operational complexities in building the self-service portal. The Panenco team quickly grasped our objectives and was able to deliver on our expectations and way beyond.

Jonas Boonen

Product manager at Froomle

The Froomle team approached us with clear product objectives, yet they gave us a lot of autonomy to define the most efficient way to reach those goals. Through our systematic approach, we were able to deliver beyond expectations in a shorter timeframe than initially foreseen.

We wish the whole Froomle team the very best of luck as they are growing across Europe. We’ll be happy to keep supporting you in every way possible.

Fred Versyck
Product manager
Leslie Jobse
Engineering manager

Let's build!

Are you looking for an entrepreneurial digital partner?
Reach out to hello@panenco.com or schedule a call

Egwin Avau
Founding CEO
Koen Verschooten
Operations manager

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