Building a RAG chatbot for all students, teachers and parents at Thomas More
Thomas More, Belgium's largest university college with hundreds of program options across multiple specializations, launched an AI-powered study advisor to transform how prospective students discover their ideal educational path. The platform helps students navigate an overwhelming array of choices through intelligent and personalized guidance.
Challenge
Thomas More needed a partner capable of building an AI system that could truly understand students—not just match keywords, but engage in meaningful dialogue about aspirations, backgrounds, and possibilities. The platform needed to serve diverse student populations with different entry routes while remaining current with constantly evolving program information.
Solution
Beyond software, the project demanded psychological insight. An AI-powered conversational system delivers personalized guidance across all programs and student pathways. Automated data pipelines ensure the platform reflects current offerings without manual updates. The Tommi interface positions the assistant as both a functional tool and a low barrier entry to the Thomas More offering, expertise and context.
Approach
We began with cross-functional workshops involving marketing, student services, and technical teams. An iterative development philosophy validated the psychological framework and technical architecture through continuous testing. The collaboration produced both scalable AI infrastructure and comprehensive brand guidelines.
Impact
- •A validated approach to AI-driven student engagement at institutional scale
- •Automated knowledge management infrastructure handling hundreds of program variants
- •Technical foundation supporting multilingual conversations and extended context
- •Strategic positioning as innovation leader in European higher education
What's Next
Our partnership continues through launch and optimization phases. The platform establishes a blueprint for democratizing intelligent study guidance across educational institutions.