Challenge
Turning 10 years of domain expertise into a new digital product requires a deep understanding of our Crossbridge’s business activities as well as the scientific research behind the platform. Our key challenge was to consolidate different viewpoints into a consensus on the product development roadmap.
Solution
We built a completely new digital product from the ground up with (1) a user experience for talents who want to assess their skills, interests and job functions that fit their personalities, and (2) a customer experience for companies who want to formalise their company culture and get in touch with candidates.
Approach
We started off with a systematic product definition trajectory to formalise all functional and technical requirements. Afterwards we brought a dedicated product team together with a blend of people from their side and ours, with a mandate to build new features, releasing early and often.