Growth Marketing Specialist
Panenco is a boutique software studio in Belgium and Ukraine. We build next-gen B2B SaaS products and enterprise AI solutions with an entrepreneurial spirit. We're a small team looking for high-impact people who love challenging problems, take ownership, and execute fast.
About the role
As a Growth Marketing Specialist, you will run the operational engine behind our SaaS ventures: outreach systems, marketing automation, conversion channels, and performance tracking.
We expect an AI-first approach to this work. Instead of relying on manual processes or large teams, you will use LLMs, agents, and automation workflows to build and scale campaigns efficiently. You will work directly with product and GTM leads to turn strategy into measurable growth.
Core responsibilities
Outreach systems: Build, launch, and scale multi-channel outbound engines to generate qualified B2B leads for portfolio companies.
Funnel optimization: Improve conversion rates across landing pages, email flows, copy, and onboarding journeys through continuous testing.
Marketing ops & automation: Connect our growth tech stack (using workflows in Make/n8n) so lead data flows seamlessly into CRMs like Attio or HubSpot.
Growth experimentation: Design and run fast-iteration tests on messaging, target segments, and acquisition channels, tracking metrics to guide next steps.
Mindset and mentality
High agency: You don't wait for a manual; you figure things out. You take full ownership of a campaign from initial idea to final numbers.
AI-first approach: Your default reaction to repetitive or manual tasks is to automate them using AI or workflow tools.
Resourceful: When you hit a blocker, you research, experiment, and test solutions independently before asking for help.
Outcome-driven: You focus on metrics that drive revenue and user acquisition, not vanity metrics or unnecessary work.
Speed with quality: You execute quickly while maintaining clean databases, clear tracking, and error-free copy.
About yourself
You have 1–2 years of hands-on experience in growth marketing, digital marketing, or marketing operations (B2B SaaS experience is a plus).
You already use modern AI and automation tools daily (ChatGPT, Claude, custom GPTs, Make, Zapier, or AI data tools) to speed up your work.
You are fluent in written and spoken English, capable of writing clear B2B copy and working with international teams.
You hold a degree in marketing, business, engineering, or a related field.
Location
Hybrid model with team alignment at our local office:
Kyiv, Ukraine (123 Beresteyskyi Avenue, Suite 520, 02000 Kyiv)
We offer
Competitive compensation package
Modern office in Kyiv with reliable power and internet infrastructure
Access to premium AI tools, growth stack subscriptions, and learning resources
Flexible working setup and generous leave policy
Collaborative studio culture with regular team events
The interview process
The interview process is short (but thorough) and will consist of 4 steps:
Intro conversation (videocall): 20-minute conversation to discuss your background and fit with the position.
Practical case study (take-home): A practical task to evaluate how you use AI to solve a growth problem.
Case review (video call / on-site): Review your approach with our growth team and receive feedback.
Contractual alignment (videocall): Our operations manager will walk you through our compensation package and practical arrangements.
How to apply
Please apply through the form here underneath the vacancy with your CV and a short note on how you currently use AI tools to speed up your marketing workflow. Applications without this note will not be considered.