Remote patient monitoring through a SaaS workflow
About the client
Meddition is a product studio specialised in the healthcare industry. They tackle some of the industry’s biggest problems through digital solutions. Over the past few years they developed a remote patient monitoring system: a SaaS platform with a double aim: setting up treatment pathways and capturing patient health data from a distance.
The challenge
In their initial go-to-market model they were aiming to sell this product directly to doctors and large hospitals. The Meddition team soon noticed low adoption of their solution due to the complex sales cycles and the required changes in habits in the workflows of doctors. Our challenge was to come up with new approach to turn this into a viable product and business.
Our solution
We set up workshops to brainstorm on a new business model and product value proposition. We refined the strategy through a product vision board and we conceptualised the renewed target functionalities in clickable prototypes that we could validate with prospect users. After numerous conversations with the Meddition team we made an offer to acquire all rights to the software so that we would have full autonomy to make the necessary changes and drive the go-to-market.
With support of
In summary
This was a very atypical trajectory for us with a surprising outcome as we ended up making a full acquisition of the product IP. We thank the Meddition team for the positive collaboration and we’re fully committed to turning Carey into a success story!
Let's build!
Are you looking for an entrepreneurial digital partner?
Reach out to hello@panenco.com.
